Kaspersky
SaaS company Kaspersky builds leading cybersecurity solutions for businesses. Their marketing department also ran a digital technology magazine, Secure Futures. Every subject I wrote about was a new world, but it quickly became an obsession, and my articles contributed towards winning Best Technology Publication at the 2020 Content Marketing Institute Awards.
Interviews with climate change-battling businesses, ghost-writing for C-suite, researching, understanding, and translating inventions that will revolutionise how we look at life, and more. I helped find, write and refine stories that fed into the magazine’s overarching theme ‘tech for the future’ — all fully SEO-optimised and with accompanying social posts — which nudged IT security teams into considering cybersecurity with Kaspersky.
I also wrote YouTube descriptions, LinkedIn posts, and SEO-optimised articles for Kaspersky’s sibling – Tomorrow Unlocked – a content strand dedicated to translating the cyber threats of the future into something simple and engaging.
Sourcing, pitching, interviewing, writing, editing, and SEO for a profile on Alcarelle — a business in the business of making an alcoholic drink without the alcohol.
Sourcing, pitching, interviewing, writing, editing, and SEO for a piece on 5G opportunities for businesses across the globe, as well as the key watch-outs.
Sourcing, pitching, interviewing, writing, editing, and SEO for a profile on Climeworks — a Swiss bunch who’re taking carbon from the atmosphere and turning it into stone.
Sourcing, pitching, interviewing, writing, editing, and SEO for a piece on how exactly artificial intelligence will give our healthcare systems a helping hand.
