I never know what I'm talking about when I start a project. But that's the reason I'm good at what I do.

Over 10 years, I've written about conservation, tequila, mobile gaming, SaaS, cybersecurity, luxury pens, piping systems, mortgage products and more. None of those were my world before I started writing in them. Every brief, my process is the same: learn it inside out, and learn fast.

Curiosity keeps me going. As does being a writer and trainee therapist, which turns out to be the same skill set. Both are about finding what actually matters to someone, and saying it in a way that lands.

You give me a niche, a product, or a KPI. I'll know it inside out in a day.

Where shall we start?