Ernst & Young
As a historic tax and accounting powerhouse navigating the digital age, EY wanted the same talent Google, Amazon and Apple are snapping up – STEM students.
From scripts to social, web copy, and more, I helped EY’s employer brand break down complex tech topics for up-and-coming Gen Z masterminds they were desperate to attract.
EY were bored and broken by their onboarding email for new joiners, so Lewis Son (animator) and I reimagined it.
Animation to help EY show how it revolutionised the application process for students.
Baffled by the lack of clear career advice for students in the UK, EY wanted to simplify the field. I wrote the scripts for a touring webinar with three topics: what skills employers need from the next generation, how to flip perspectives on careers advice, and where students could fit in at EY.
Tech jargon is confusing, so EY asked me to concept and deliver Instagram posts that lead students to their jargon buster.
Helping EY translate its tech capabilities and opportunities for students on social.
Applying for apprenticeships can be daunting; often, a few encouraging words from former apprentices can sway a school leaver or two. I helped EY write ‘If only I’d known’. Bold colours, cloud people and some top advice from those who have been there and done it.
