Trainline
I love trains. The way they look. What they represent. The little buffet carts glowing with mini cheddars and shortbread. So when Trainline came knocking, I was chuffed to help. Initially, they got me on board for ten days to help promote their French division with illustrator extraordinaire Johnny Boardman. But it was too good. Over seven months, I’d help them simplify and bring joy to complex train messaging. Product launches, CRM, SEO, OOH, paid social, and beyond.
Flexi Season tickets. If you commute, chances are you’ve come across one. I helped the creative team at Trainline concept and execute the launch strategy for their Flexi across social, CRM and OOH. I’ll save the whole spiel for when we talk, but in a nutshell: the Flexi Season ticket works around you. Eight discount days of travel in 28 days, for you to use whenever you want; however you want.
Trainline love Railcards, and so do Trainline customers. If you’re saving ⅓ on your travel for up to three years, who wouldn’t? I helped promote Railcards across social and email.
This was part of five recovery emails for dormant customers (over a year of inactivity), each signposting exactly why buying tickets on the Trainline app is a complete no-brainer. It just makes sense.
Two of five. A CRM campaign in the run-up to Crimbo, letting travellers know they can save a little bit of mince-pie money by setting a handy ticket alert on their Trainline app.
