Trainline
I love trains. The way they look. What they represent. The little buffet carts that glow with mini cheddars and shortbread. So when tech brand Trainline came knocking, I was chuffed to help. Initially, they got me on board for ten days to help with paid social. Next thing I know, I’ve been there a year, helping them simplify and bring joy to complex train messaging across product launches, CRM, SEO, OOH, paid social, and more.
Concepted and helped execute the launch of Trainline’s new flexi ticket across social, CRM and OOH, regularly collaborating with design, product, and CRM teams to find the message that lands: making that commute one little bit easier.
Railcards are a thing of beauty, but not everyone knows about them. I wrote a series of ads and emails to break down several reasons why you’d be mad not to buy one.
This was part of five recovery emails for dormant customers (over a year of inactivity), each signposting exactly why buying tickets on the Trainline app makes enormous sense.
Part of a CRM campaign in the run-up to Christmas, letting travellers know they can save a little bit of mince-pie money by setting a handy ticket alert on their Trainline app.
Paid social campaign breaking down the reasons why people need the Trainline app. During the time this campaign ran, across one week, we saw a 30% conversion.
