Crunchy, delicious, and without a whiff of anything artificial – Rollagranola is the bee’s knees. And a proper healthy pair of them at that. RG wanted its first-ever awareness campaign to reflect the brand’s fun-loving values and shout about some tasty product truths.

Working with Martin O’Toole (TA: Fist Of Fury), I helped concept and write a selection of animations and print adverts to spread the good word. From the fact they’re a (genuine) father-son team to the lack of evil sugars in every box, we used daft characters and everyday situations to highlight how unique these hearty clusters really are.

Head over to Rollagranola’s YouTube here to see the full suite.